Tag: beaujolais nouveau

Wine Marketing 101: Beaujolais Nouveau

Every year the French take wine marketing to new heights by elevating our expectations of Beaujolais Nouveau. Provacateur Georges DuBouef should be teaching marketing at a top business school as his execution is flawless. Around the third Thursday of November, hundreds of articles flood the Internet touting this Viva La France liquid asset. Interesting how […]

Beaujolais Nouveau 2009-wine marketing 101

Image by dalylab via Flickr By the time you read this message on Thursday, November 19, the Internet’s bandwidth will be plagued by hundreds of blurbs about Beaujolais Nouveau hitting the market just in time for Thanksgiving consumption. Those French, they certainly know how to market the hell out of a young grape wine like […]

Eco-Friendly Beaujolais Nouveau

Boisset Family Estates Bouchard and Mommessin Beaujolais Nouveau now comes in lightweight PET bottles. The 100-percent recyclable bottles reduce shipping weight by 42 percent, and cut freight costs by one-third. PET bottles have a smaller carbon footprint than glass bottles, and are calculated to reduce greenhouse gas emissions by 40 percent. This is great news for […]

Beaujolais Nouveau Wine is Coming November 20

The Beaujolais nouveau circus is coming. This young, light red wine boasts the biggest marketing scheme on the planet on the third Thursday of November every year. Beaujolais nouveau is a lighter red wine produced from gamay grapes grown in the Beaujolais region of France. If you log onto the Internet on the eve of November […]