What's natural?

What is natural?

A friend gave me an energy bar and said, “Here try this. It’s natural.”

At the time I didn’t try it because I was not hungry but when I went to try it, I took a closer look. The package says 100 percent natural. Then it says “fruit and nut”.  Then it says “almond, raisin, peanut & cranberry.”

She probably didn’t delve further and thought that almonds, raisins, peanuts, and cranberries equals natural.

But here’s what’s really in Nature Valley’s chewy trail mix bar.

Here’s the ingredients in order: whole grain oats, high maltose corn syrup, raisins, almonds, honey, sugar, roasted peanuts, rice flour, fructose, cranberries, canola oil, maltodextrin, soy lecithin, salt, malt extract, baking soda, natural flavor, mixed tocopherols to retain freshness.

Why does a chewy trail mix bar have so many sweeteners such high maltose corn syrup, honey, sugar, and fructose? And what is natural flavor?

Contains almond, peanut, and soy, may contain sunflower ingredients.

Naturally, it’s better to eat your trail mix from a bag — nuts, seeds, dried fruit.

Now there are some energy bars that are only three or four ingredients. Lara Bar comes to mind as does perhaps one version of a Clif Bar.

When I see these products and read the ingredients, I know this mega food companies like General Mills, (the maker of Nature Valley’s chewy trail mix bar) thinks the average consumer is stupid and likes us that way.


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