Coffee Beans and Music
Published by Karyn Zoldan March 20th, 2007 in Coffee, Food for Thought.
After turning its Starbucks coffee outlets into a major music sales channel, the coffee giant is launching its own recording label.
The venture, Hear Music, will develop artists and records to sell not only in Starbucks’ 13,000 stores but through traditional music retailers.
Starbucks is reportedly looking to Sir Paul McCartney as one of its stars.
But will it make the coffee taste less burnt?
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