Choices. Choices. Why does the supermarket have so many choices? How many kinds of mustard, margarine and mayo do we really want need?
The problem is while there are 600,000 different items in the average supermarket — only a handful of multi-national corporations produce these products. Who else can afford shelf space?
Think about it: Products are marketed by value, by the sanctity of a brand handed down through generations, by perceived quality or lifestyle.
According to FinancesOnline.com, a 2013 study by the U.S. consumer rights group, Food and Water Watch, examined the market share of 100 common grocery items and unearthed a disturbing trend: you’re actually down to 2-4 big companies when buying most grocery items.
“Many firms sell multiple brands of the same product, which leads consumers to believe that they are choosing among competitors when they are actually just choosing among products made by the same firm that may have been made at the same factory.”
With less competition, prices are higher just like your cable companies and telephone companies. Less is more…more money for the mega corporations.
The top six companies controlling most of the grocery aisle are Kraft, Pepsico, ConAgra Foods, Nestle, General Mills, Campbells.
Please view the infographic and make up your own mind.