Where Local and Global Appetites Collide

Wine Marketing 101: Beaujolais Nouveau

Beaujolais Nouveau 2008 by Duboeuf
Image via Wikipedia

Every year the French take wine marketing to new heights by elevating our expectations of Beaujolais Nouveau.

Provacateur Georges DuBouef should be teaching marketing at a top business school as his execution is flawless.

Around the third Thursday of November, hundreds of articles flood the Internet touting this Viva La France liquid asset. Interesting how it’s always just before Thanksgiving and how Beaujolais Nouveau is always touted as being an apt wine when paired with turkey.

But it’s not just us Americans who drink the stuff. 65 million bottles are said to be sold worldwide.

As for me, I have bought a bottle on numerous years and most of the time didn’t like it. According to the Into Wine blog, “Beaujolais Nouveau is as about as close to white wine as a red wine can get.” This is probably why I don’t like it. I like red wine that tastes like red wine and I like some white wines that taste like white wine.

One year I was buying a bottle at Trader Joe’s and the cashier said I should do a taste comparison with the Charles Shaw (three-buck Chuck) brand of Beaujolais Nouveau. So I did and invited three friends over for a blind taste test. Three of us women liked the $3.99 Chuck version while Peter opted for the real thing.

Read the interesting story of how Beaujolais Nouveau became the legend that it is today.

And from the Wall Street Journal

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