Where Local and Global Appetites Collide

New Tucson bakery-cafe: hybrid Paradise and Panera coming

Image by ulterior epicure via Flickr

from the press release submitted by ProVentures, Inc.

Tucson, AZ— This summer brings exciting news, as the first of the new Paradise Bakery & Café concepts in the U.S. enters the Tucson restaurant market.  Offering outstanding fast, fresh and delicious cuisine at affordable prices, Paradise Bakery & Café is a wonderful blend of two of the country’s most popular concepts – Panera Bread® and Paradise Bakery & Cafe®.

Construction on the restaurant is currently nearing completion at The Corner, located on the southeast side of Oracle and Wetmore Roads. Opening activities are being planned for the weekend of September 11, prior to the public grand opening on Tuesday, September 13.

In 2009 when Jim Magers, CEO of Traditional Bakery, Inc. (which owns and operates multiple Panera Bread locations throughout Missouri, Oklahoma and Arkansas), was given the opportunity to franchise the new Paradise Bakery/Panera hybrid concept, he jumped at the chance.   “As longtime winter visitors, my wife Gaynell and I love Tucson and are thrilled that we will be spending more time there as we bring this exciting new concept to the Southwest,” said Magers.

Fans of the Panera and Paradise concepts will be thrilled by the new Paradise Bakery & Café’s menu which brings together signature items from each restaurant – including those yummy Paradise cookies, extraordinary Panera bagels and much more. Open daily with fast-casual service for breakfast, lunch and dinner, to eat in or take out, the new Paradise Bakery & Café will also offer an extensive catering menu.

The 4,000+ square foot space will be an “oasis” for guests to relax or work in a comfortable environment.  The décor will reflect the spirit of the new Paradise Bakery & Café menu with a palette of warm colors, plush booths, inviting seating areas and community tables to accommodate meetings and gatherings of all sizes, for business or pleasure. Complimentary wi-fi will also be available.

A second location will open just in time for the holidays in December near Wilmot and Broadway.

About Paradise Bakery & Café

Traditional Bakery, Inc, a franchisee of Panera LLC, owns and operates 30 Panera Bread bakery-cafes in Missouri, Oklahoma and Arkansas and the new Paradise Bakery & Café brand in Tucson, Arizona. The group will open its first unit in Tucson in September 2011 and expects to open an additional three to four stores over the next several years. The unique concept marries the outstanding, time tested bakery products from Paradise Bakery & Cafe with many of the signature items from Panera Bread.

Paradise Bakery & Café features affordable freshly made food using select organic and natural ingredients, antibiotic-free chicken, whole grain flours and no added trans fats. All locations offer complete menus of year round favorites for breakfast, lunch, dinner and catering as well as seasonally inspired offerings.  Paradise Bakery & Café is also committed to enriching the community by donating surplus foods as well as partnering with non-profits and charities throughout the community.

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