This is by far my favorite commercial on TV right now. I don’t know if any of you have seen the commercial, but it is for a new type of pop called Sun Drop (looks similar to Mountain Dew). This commercial features a younger white woman who immediately starts breaking it down once she opens the pop. She is dancing throughout the video on the street, on the beach through yoga, on a boat, and even by a pool at the end to the song “Drop It Like It’s Hot.”
This commercial definitely appeals to the younger crowd and if that’s the company’s target audience, then it is perfect! I love the commercial but I do not think older men and woman would find it as funny as I would. Besides me really liking it, I know a bunch of my friend’s like the commercial too.
The biggest problem with the commercial is brand identity. Although I love this commercial and although the girl is carrying the pop with her throughout the commercial, I always seem to forget the name of the pop. To write this, I had to type “Drop it like it’s hot pop commercial” in YouTube for me to remember what the name is. Now I know this is probably because I am too focused on the dancing and song because it is hilarious, but it still is something to think about. Having a wonderful commercial is one thing, but if you can’t get the consumers to remember the product, it could be an issue.
Go here to watch the Sun Drop Pop Commercial: http://www.youtube.com/watch?v=OEQzJRRIXKs