From the press release
LOS ANGELES (Nov. 29, 2010) –– Earth Balance, a line of all-natural healthy buttery spreads, shortenings and nut butters has joined forces with natural and organic grocer Whole Foods Market and EQAL, the leading social entertainment company to launch the first-ever Earth Balance Holiday Bakeoff on the company’s new online community.
From November 29 to December 26, Earth Balance invites home bakers to submit their original holiday recipes on its new website for a chance to win a $400 Whole Foods Market gift card, a year’s supply of Earth Balance products and an opportunity to have their recipe featured on WholeFoodsMarket.com.
“We’re excited to provide a platform where health enthusiasts, foodies and home cooks alike can showcase recipes, swap photos and baking tips and share their love for delicious, wholesome food, including all-natural vegan, dairy-free and gluten-free dishes,” said TJ McIntyre, general manager of Earth Balance. “We can’t wait to see and taste the delicious treats our at-home bakers have to share.”
Each week, Earth Balance will debut a new dessert category for entry submissions including: pies, dessert bars, cookies and cakes. To qualify, all recipe submissions must fit the weekly category, be made with all-natural ingredients, contain at least one Earth Balance product including spreads, sticks, nut butters and soy milk, and be entered with a photo of the final culinary creation.
A team of culinary experts which includes representatives from Whole Foods and Earth Balance will select two winning recipes each week based on culinary appeal, ease of preparation and creativity for a total of eight bakeoff winners.
“We are excited to be part of this competition and to support innovation in the kitchen using all-natural and organic ingredients,” said Errol Schweizer, senior global grocery coordinator for Whole Foods Market. “Earth Balance products taste awesome and are a great vegan option, so it will be cool to see what our customers come up with.”
For more information on the Earth Balance Holiday bake-off, please visit: MadeJustRight.com.