Where Local and Global Appetites Collide

Steak on the highway?

Steak award
Image via Wikipedia

Imagine you are driving along the road and suddenly smell steak. Your gut reaction would be yum, and probably think its coming from a grill outside somebody’s house. Well not in North Carolina. In North Carolina, they actually have billboard advertising steak with a scent to entice buyers in.

A billboard for  Bloom Grocery in  North Carolina is testing this form of temptation by not only featuring a larger-than-life photo of a perfectly pink steak, but also pumping out the smell of black pepper and charcoal.

So how do they actually get the scent to your nose without actually using a grill? The answer is Scent Air Technologies. Scent Air Technologies is a company that manufacturers scents. They typically create custom fragrances for hotels and casinos, but now a billboard is on the top of their list.

What do you think about this new technology for billboards??…

Torie Nicholas

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