Where Local and Global Appetites Collide

Is the Mc burger innovative? Food for thought

Discarded McDonalds packaging
Image via Wikipedia

A Circle of Food blog reader sent me this list of Fast Company’s 10 most innovative food companies.

I personally find the list appalling and wonder what criteria FC used to make these journalistic decisions?

I imagine a magazine like Yes! would have a totally different list which just goes to prove that the differences of opinions make the world go round and is known as politics in a non-bipartisan world.

While FC touts McDonald’s methods to shorten wait times, Food Not Bombs (Adobe Acrobat required) has an entirely different take: (in part)

…”a McD diet is linked to a greater risk of heart disease, cancer,diabetes and other diseases. Their food also contains many chemical additives, some of which may cause ill-health, and hyperactivity in children. The demands made by multinationals for cheap food supplies result in the exploitation of agricultural workers throughout the world. Vast areas of land in poor countries are used for cash crops or for cattle ranching, or to grow grain to feed animals to be eaten in the West. Every year McDonald’s use over a million tons of unnecessary plastic and paper packaging, the production of which requires environmentally damaging chemicals and degradation of forests.”

Innovative? I don’t think so.

Here’s an article of what’s in McDonald’s scrambled eggs McMuffin.

What do you think of this list?  What do you think makes a company innovative?

Karyn Zoldan
karyn

  1. You have to consider the source: a magazine like Fast Company is less concerned with the quality of the food and more with the business structure and bottom line. They state that it actually managed to profit during the recession. Fast food itself was an innovation in it’s day and they continue to come out with new procedures, etc. that the rest of the industry emulates. They do deserve some credit for that.

    And, well, they still have the best french fries, lol.

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