This first commercial is from 1986. It shows Pizza Hut advertising their pan pizza. This commercial uses the ingredients to show you why to buy their pizza. This commercial is very different from current Pizza Hut commercials. One of the ones I found on YouTube, from this year, 2009, shows Jessica Simpson singing a song to a young boy and encouraging him to try this new pizza. This commercial has major sex appeal, and does not even describe the pizza. Although the pizza is shown, Jessica is the main focus of the ad.
http://www.youtube.com/watch?v=bbWM_NJacOE pizza hut. 1986. Ingredients
http://www.youtube.com/watch?v=xEqHOETejjU&NR=1 2009 . pizza hut. Sex appeal
This next set of commercials is from McDonalds. The first commercial, from the 1970’s, shows the Big Mac. It has the song with what is included in the sandwich, then goes through various people singing the song. Unlike the 2009 McDonalds commercial I found, this shows average people eating McDonalds while everyone is happy and enjoying the new sandwich. In the 2009 commercial, a fish on a plaque starts singing a song about the fillet o fish. This commercial is very catchy because it is annoying, yet keeps the listener watching. These two commercials are very different .
http://www.youtube.com/watch?v=en4muUSIRT4 big mac song. 1970’s
http://www.youtube.com/watch?v=6bJOIqVAD-s fillet o fish. 2009. Annoying
Here are other commercials from 1993. Watch them and look to see how these have changed over the years within a company.
http://www.youtube.com/watch?v=3A9ua09AH2A 1993 fast food commercials
After looking at all these commercials, you can see that company’s image and ad strategies have changed over time. From my conclusions, I can see a lot more current commercials having sex appeal, an annoying catchy factor, and famous people throughout the ads. In comparison to now, a lot of the older ads were based around the actual products more taking about the greatness of the food item itself, and also contained lots of average people and families.