Where Local and Global Appetites Collide

Food Commercials over the years

A McDonalds location in Moncton (mountain road...
Image via Wikipedia

This first commercial is from 1986. It shows Pizza Hut advertising their pan pizza. This commercial uses the ingredients to show you why to buy their pizza. This commercial is very different from current Pizza Hut commercials. One of the ones I found on YouTube, from this year, 2009, shows Jessica Simpson singing a song to a young boy and encouraging him to try this new pizza. This commercial has major sex appeal, and does not even describe the pizza. Although the pizza is shown, Jessica is the main focus of the ad.

http://www.youtube.com/watch?v=bbWM_NJacOE pizza hut. 1986. Ingredients

http://www.youtube.com/watch?v=xEqHOETejjU&NR=1 2009 . pizza hut. Sex appeal

This next set of commercials is from McDonalds. The first commercial, from the 1970’s, shows the Big Mac. It has the song with what is included in the sandwich, then goes through various people singing the song. Unlike the 2009 McDonalds commercial I found, this shows average people eating McDonalds while everyone is happy and enjoying the new sandwich. In the 2009 commercial, a fish on a plaque starts singing a song about the fillet o fish. This commercial is very catchy because it is annoying, yet keeps the listener watching. These two commercials are very different .

http://www.youtube.com/watch?v=en4muUSIRT4 big mac song. 1970’s

http://www.youtube.com/watch?v=6bJOIqVAD-s fillet o fish. 2009. Annoying

Here are other commercials from 1993. Watch them and look to see how these have changed over the years within a company.

http://www.youtube.com/watch?v=3A9ua09AH2A 1993 fast food commercials

After looking at all these commercials, you can see that company’s image and ad strategies have changed over time. From my conclusions, I can see a lot more current commercials having sex appeal, an annoying catchy factor, and famous people throughout the ads. In comparison to now, a lot of the older ads were based around the actual products more taking about the greatness of the food item itself, and also contained lots of average people and families.

Torie Nicholas

  1. Things change so slowly that, until we look back like you’ve shown us, we never realize how different things are now from before. Very interesting. I love looking at old videos (movies, commercials, etc.) because they capture the “look and feel” of the era like nothing else can. I find that when I go to a museum that shows old commercials, I spend most of my time in front of them.

  2. Don’t forget all the adorable, engaging McDonald’s characters who used to grace our screens. It seems McDonald’s used to focus more on kids in its commercials, using characters like the “fry guys” and “Grimace” to engage kids in a story. Now McDonald’s –and all the other fast food giants– focus less on story and more on value. Perhaps they realize that kids may get their parents to take them to the restaurant, but it’s the parents who pay.

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