It’s all about ME.
The ME people sent me four 4-packs of Find Your ME beverages.
Since it’s not all about me, I decided to share with several people so I could get a variety of opinions.
But first a little about ME beverages: ME is packaged in bright colored sleek 10.5 oz containers and packages so it’s guaranteed to catch the eye. The target audience is probably Gen-X and younger and most definitely females. ME’s SRP is $3.99 and will be available in grocery stores nationwide in September.
Although not a diet drink, ME is not nearly as sweet as regular soda. It only has 70 calories. ME uses low glycemic sweeteners as well as fructose but not high fructose corn syrup. The packaging says it’s all natural.
I brought the beverages to a group of women between 30-something and 60-something. Everyone liked them and wanted to know where they could buy more. Some of the comments were “zingy, zippy, zesty, sophisticated, refreshing, perky, yummy.” These women seemed somewhat tongue-tied and preoccupied.
Flavors are totally fun and not your usual. Flavors pair with personalities. Think liquid mood ring.
My favorite flavor was dragonfruit +blackberry. I would never have guessed the combo because who knows what dragonfruit is? I guess I’m “unavailable” (sort of like a horoscope in a can) – My personality can best described as a strong personality, confident in their position and inner strength, can be a bit intimidating, perceived as unapproachable but offer a great deal of beauty and insight. Actually, that’s pretty close to who I am.
Who knew a can of liquid refreshment could be so perceptive?
Other flavors are vivacious-tangerine/pineapple, curious-blackberry/lime (this was my second favorite), and uninhibited-pink grapefruit.
My 30-something handyman tasted uninhibited and found it very refreshing but didn’t think it was sweet enough for his kids to like. Chris felt he matched the description of uninhibited – not constrained by societal norms or peer pressure, free spirited, open minded, and eager to experience the unknown.
Have fun exploring ME.
If you want to have your product or cookbook reviewed, please contact karynzoldan AT yahoo.com