Many of you know that I am a big Wall Street Journal fan. Today, there was an article called “Belt-Tightening Alters Priorities for Orange Juice”. It said that consumers are more frequently passing up higher-priced fresh orange juice, and instead, choosing reconstituted orange juice to save money.
I was surprised to learn that the two categories essentially split the sales, although the fresh orange juice (not-from-concentrate) still leads for the last four-week period.
Hold your horses! Whatever happened to frozen concentrate. Admittedly, I have not purchased frozen concentrate orange juice for years, but that was because I switched to whole oranges because they are more filling – and we all know that this is an important aspect to the foods we choose to consume when maintaining our ideal weight.
But I had no idea that frozen concentrate, according to the WSJ, has “long been out of favor with American shoppers , accounting for a mere 3.8 million gallons” compared to total orange juice sales of $51.14 million.
I guess I am just a statistic.