According to a recent study, organic foods are not growing as fast in popularity as originally predicted.
I personally can see that downturn in a bad economy. Organic food almost always costs much more than conventional food especially with produce. For instance at Trader Joe’s an organic Fuji apple costs 69 cents each vs. a regular Fuji apple that costs 49 cents each.
Organic produce uses no cancer causing pesticides. Instead organic produce uses more labor intensive ways to repel produce eating bugs. I really don’t think the American public has been educated well enough about what makes organic different other than the cost.
The article goes on to state that “organic fresh fruit had the highest purchase incidence, at 27 percent, with organic fresh vegetables a close second, at 26 percent. Organic eggs and milk were bought by 18 percent and 17 percent of American adults, respectively.
Frozen organic products such vegetables, fruit, and ice cream had low purchase levels, however, at 5 percent to 6 percent. Organic beauty care products had similarly low mainstream acceptance. Organic skincare had a purchase level of 5 percent, and organic hair care 4 percent, and cosmetics 3 percent.”
It’s my personal opinion that there is room for organic products especially fresh produce to grow in the marketplace but during a recession when people are really counting their pennies — probably isn’t the best of times.