Where Local and Global Appetites Collide

Beaujolais Nouveau Wine is Coming November 20

The Beaujolais nouveau circus is coming. This young, light red wine boasts the biggest marketing scheme on the planet on the third Thursday of November every year.

Beaujolais nouveau is a lighter red wine produced from gamay grapes grown in the Beaujolais region of France.

If you log onto the Internet on the eve of November 20 starting in the East Coast time zones and moving west, thousands of newspapers all put out the same press release, more or less, promoting this year’s crop of Beaujolais nouveau.

People seem to either love it or hate it. It’s a little sweeter than I like red wine to be and not as full bodied as a pinot noir or certainly not a zinfandel. It’s also served slightly chilled. Some years are better than others. One year it tasted like mouthwash.

However, it pairs well with Thanksgiving fare and is not meant to be kept in your wine cellar until July 4. Drink it now. Beaujolais nouveau also pairs well with pates, French cheeses, salad, grilled poultry, and French onion soup.

A few year’s ago I was in Trader Joe’s buying a bottle for $9.99 and the cashier suggested that I buy a bottle of Charles Shaw’s version for $2.99 and have a blind taste test. I took his advice.

I invited four friends over and they each brought an appetizer. Everyone had 2 glasses side by side and I poured the wine from bottles that were covered by bags so no one knew what they were drinking. I hate to say this but everyone except for Peter liked the $3 version more than the original Beaujolais nouveau.

C’est la vie!

Never the less it was a memorable time with friends who have since moved to the East Coast. I might actually do it again this year with a different group of friends.

What are your experiences with Beaujolais nouveau wine?

What wines do you pair with turkey?

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