These days it seems that everyone wants to mirror the success of Starbucks. Even 7-11 and McDonald’s has added a bold (dark roast) coffee to their menus.
Wendy’s has taken it a step further to create a coffee bar called Javacino with plasma TVs, free wi-fi, and flowers on the table. Do you think the fast food customer will be impressed? I guess they’re taking a gamble that they are.
Copying the Frappucino, the Frosty-cino costs $3.69, hot chocolate $2.69, and flavored iced green teas, $1.99.
For now, Wendy’s Javacino has only one location but I bet the other franchises are watching closely. Wendy’s needs a shot in the fast food arm and maybe this will be the booster that it needs.
Do you think this high end coffee drinking fits the Wendy’s image?