Where Local and Global Appetites Collide

Think Pink for the Breast Cancer Cure

Isn’t it savvy how the Susan G. Komen Breast Cancer Foundation has the colored the word pink especially during the month of October? They must have an amazing marketing strategy to as even Delta Airlines painted part of one of their planes pin.

Inner beauty natural nutrition bar maker thinkproducts’ seasonal thinkThin Pink bar is in retail stores for the month of October 2007 in honor of national Breast Cancer Awareness Month.  A special edition thinkThin bar dressed in a delectably breast cancer awareness pink wrapper, thinkThin Pink is available for a suggested retail price of $1.69.

15 cents from every thinkThin Pink bar sold benefits Susan G. Komen for the Cure, with a minimum guaranteed donation of $10,000.  Like thinkproducts other brands — thinkOrganic, thinkGreen, think5, and thinkThin — thinkThin Pink stays true to the company’s commitment to vitality and providing pure foods that promote wellness and beauty from the inside out.

thinkThin Pink is in key chain and independent natural and grocery retailers across the nation including Whole Foods, Kroger, Fred Meyer, Ralphs, Raleys, Wegmans, HEB, Hannaford, Jewel, Wild Oats. 

thinkThin Pink comes in four delicious flavors: white chocolate raspberry, peanut butter caramel, blueberry dark chocolate, and lemon burst.  Every bar is sugar and gluten free and packed with 20 grams of protein. The thinkThin Pink bar, a brainchild of former model and CEO of thinkproducts, Lizanne Falsetto, was introduced to retail during the Vitality Fashion Show at the Natural Products Expo on March 10, 2007.  The event, presented by thinkproducts, Whole Foods Market, and L.A. Models, demonstrated a new direction for the natural products industry that leaves behind the dated hippy-esque natural fashions of the past for the high fashion of today.

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