How often do you find that you ate half a bag of tortilla chips and you don’t remember doing so? After a handful of chips, they all taste the same or they become tasteless but that doesn’t stop us from continuous hand to mouth action.
Sometimes I go looking for something and cannot even remember eating it.
Well, confess. I’m know I’m not alone on this. You are a closet eater whether you admit to it or not.
Brian Wansink wrote a book called Mindless Eating: Why We Eat More Than We Think. As the director of Cornell University’s Food and Brand Laboratory he has spent years of researching why we eat the way we do (mindlessly) and what we can do about it.
The book delves into countless experiments with real live people snarfing down copious amounts of food; diet comparisions; the-how and the-why packaging makes us eat like pigs, plus countless tips for eating less and feeling satisfied.
I don’t have personal experience with this book yet but I’m considering buying it. For some reason I eat more in winter but since it’s not 100+ degrees (in Arizona) I also am more active.
Take the mindless eating challenge and let me your thoughts. The book reviews tout that the book is worth devouring.