US Senate Declares September-National Bourbon Heritage
Is it any wonder that the U.S. Senate declared September National Bourbon Heritage Month? Geez, you would think they have more important things to do like developing policy on wars, rebuilding levees, and universal healthcare.
I wonder if he who has the biggest and most influential lobbyists gets to be declared national something month? Do the bourbon lobbyists stumble more in force than the vodka lobbyists or perhaps vodka is not down home or good-old-boy enough? The resolution calls for consumers to enjoy bourbon in moderation.
“The bourbon industry is a source of pride for Kentucky and its heritage and has served as a major part of the Commonwealth’s economy for over 200 years,” said U.S. Senator Jim Bunning. “I am pleased that Kentucky bourbon will be recognized across this nation in September,” Bunning declared. (I just bet that the bourbon industry contributes to many campaigns.)
I think I’ll sit this celebration out which isn’t very difficult as I just don’t like the taste of bourbon.
“This recognition is a long time coming…my great-grand-daddy would be proud,” said Frederick Fred Booker Noe III, seventh-generation Jim Beam family member and native of Bardstown, Ky. Yee-Haw!
Bourbon consumption is surging, particularly the interest and demand for high-end, super-premium and ultra-premium small batch bourbons. In fact, the global bourbon market grew by three percent in 2006. In the United States, since 2003, high-end bourbons have seen revenue grow from $450 million to over $500 million, some 2.2 million cases, according the Distilled Spirits Council of the United States. High-end bourbon sales accounted for eight percent of total spirits growth in 2006.