According to the Wall Street Journal today, the latest trend in grocery shopping is to shop for one meal at a time (as opposed to shopping for a whole week’s worth of groceries).
I personally am the weekly shopper. I think it is in my genes.
Back in the 60’s, when I would go grocery shopping with my mother, I remember filling our shopping carts to the brim and overflowing into a 2nd shopping cart – something you never see today unless there is a Girl Scout troop shopping for a weekend campout.
We had a freezer then and she would put a lot of it in there. Freshness was limited to fruits and vegetables – of which there was a limited selection.
The ultimate in freshness was our milk. I remember having our milk delivered to our door in the glass bottles. Looking back, it was a charming custom and something that I long for again for nostalgia’s sake, but probably not very practical today with most people working outside of the home. As an aside, they still deliver milk door-to-door in England.
My husband, on the other hand, is a meal shopper. He says that it gives him the freshest ingredients – a point I can’t deny. But the tradeoff of time out of your day is not worth it to me.
The point of the Wall Street article was that by catering to meal shoppers, who visit the store more frequently as a result and enjoy a more relaxed atmosphere with lower lighting, wood floors, boutique sections for meat and baked goods, grocery stores are able to compete effectively with Wal-Mart.